Oishī Ramen

For this new restaurant, the biggest challenge was finding an identity that fit with their core values, and could translate across multiple mediums.

I built the visual identity around a bright, energetic colour palette and a logo that combines a ramen bowl with noodle‑based lettering to give the brand a playful, memorable personality. From there, I designed a fully responsive website with a clean, flexible layout that kept the menu, location details, and featured dishes easy to browse on any device.

To support the launch, I created Facebook and Instagram ads using high‑quality photos of the ramen and interior, paired with simple three‑word taglines that remained clear and eye‑catching in fast‑scroll environments. Each ad used strong contrast and intentional visual hierarchy to draw attention quickly and communicate the promotion at a glance. Together, the website and ad campaign form a cohesive digital presence that reflects the restaurant’s warmth, flavour, and energy.